It's a familiar dilemma - you fall in love with a piece of furniture, but hesitate to buy it because you're unsure if it's the right size for your space, or if the color and style fits with your décor.

Sayduck co-founder and CEO Mikko Martikainen experienced this predicament firsthand while furniture shopping for his newborn's nursery. That's when he decided to leverage his background in visual effects and partner with retailers to improve how customers shop for products using their mobile device.